APAX English Happy Summer

Challenge

APAX are a fast growing and expanding competitor in the English Language Studies industry in Vietnam. With rapid expansion through big cities and regional areas APAX contacted Bluesummit to help build a campaign that could continue building the brand’s awareness while driving new perspective student enquiries.

Results

  • Built Google Partners Award nominated search campaign focused on tightly targeted ad groups and ultra relevant ad copy.
  •  Search CTR of 12.9% and lead conversion rate of 5.28% – double ELS vertical average in the Vietnam Market.
  •  Achieved over 200k clicks to APAX landing page as client wanted to maintain overall brand positioning alongside lead generation campaign.

Ready for our award nominated team to help expand your business?

We’ll show you how!