Techcombank – 25th Anniversary Campaign

Challenge

To mark the occasion of Techcombank’s 25th Anniversary several promotions were created targeting new and existing customers. Bluesummit were selected to run this prestigious campaign online achieving outstanding success in the process.

The campaign drove leads for 2 special edition Visa Cards – Mass Card & Special Edition and targeted TCB’s existing customer’s promoting special offers throughout the birthday celebration period.

Results

  • Reach 129% of Campaign Lead Generataion KPI
  • Over 100,000 clicks from Techcombank Client Database Targeting.

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