Category: Bluesummit News

Bluesummit News, Industry News

Doom and Bloom – Finding The Positives Within Covid-19

March 25, 2020


Covid-19 has rocked people and our businesses the world over. But  it isn’t the end of the world. This may be a short term inconvenience but companies will be wise to focus on not just getting through the crisis but blooming on the other side.

Here’s some of our ideas on how you can find some positives in these challenging times:

1 – Advertising online is better value now than ever

When people can’t work normally or meet friends and head out for entertainment what do they do? They’re socially engaging on Facebook, they’re chatting and video calling family and friends on Messenger and Zalo, they’re binge watching video content on Youtube.

More people are more active online. Similar or even lower levels of advertising activity is being run.

Typically lower costs can be achieved for online brand awareness or performance campaigns right now!

Our team can analyze current potential for you as we’re running 100s of campaigns every month and have benchmark comparisions to previous years.

This Google supplied information shows that Youtube ad investment has returned to near pre-tet levels already.

2 – Most customer needs remain – some new ones are emerging

As Nielsen have tracked via their Modern Trade Scan research demand for many brands is booming. With online advertising more efficient than ever you can build your brand awareness and take advantage of extra consumption.

On top of this some of the hardest hit industries like hospitality and tourism could be about to face unprecedented new opportunities. Home delivery is the clear example in hospitality whilst it’s not hard to imagine domestic travel blooming in the coming months.

Being alert and considering new opportunities, products and services and ways of delivering them to take advantage of some of the changes that are emerging in these uncertain times.

3 – Competitors are hungry and will take advantage if you don’t

As mentioned above Covid-19 is a challenge but brings opportunities. Chances are your competitors are taking the chance to develop new areas of their business, building stronger customer relationships or offering special promotions to clients at this time. If you’re just waiting for this to all pass they’re going to likely come out the other side in a stronger position than you.

Have a think, what type of offer could appeal to your customers in these testing times?  What type of communication on social channels, in store or via other methods could demonstrate your unique brand value?

4 – To minimize interruption brands must maintain market positioning

We’re still heading into peak times for many industries. Also, it’s likely people will  change their behaviors after this abnormal period. They will be more likely to seek new experiences. They could be motivated to undertake study they have put off previously. They may feel like undertaking a domestic travel escape while uncertaintities exist overseas. To simply shut up shop due to uncertainty will set you behind your proactive competitors when things change for the better.

Building your reputation now, while people are considering many future plans will be essential to success in the coming months and years!

Slide from Google, Source: Nielsen Quarterly Market Pulse Report 2017, Average sales are calculated on 3-year data from Retail Measurement Services. Tet is from Jan to Feb (except Tet’15 = Feb-Mar); Summer is from May to Aug; And other months is the remaining 6 months of year

5 – Vietnam will hopefully come out of Covid-19 relatively early and fast

The Vietnamese government is earning international respect for their handling of this crisis. If they can truly minimize the damage it will continue the growth the country has enjoyed over the last decade. Also, many companies are now looking to diversify their supply chains away from China. Vietnam remains a very attractive business destination.

Now’s the time to prepare your staff and marketing plans to fully bloom and take advantage of all the opportunities in the better times when they arrive!

We are helping many clients grow their business through these difficult times. You can talk to our team any time and help to plan your way through these challenging times.



Bluesummit News

Join the Bluesummit Team in 2020!

December 5, 2019
Bluesummit team at Google Premier Partner's Awards event 2018


Bluesummit – Blueseed Group’s Performance Marketing team are growing fast! We’re looking to hire several enthusiastic team members who will help continue our continued success in the years to come. Our award winning team work with the best partners such as Google and Facebook and are always updating our services based on the latest digital marketing developments. You can be a core part of it!

If one of the positions below interests you send your CV to our HR manager

Senior Salesperson

We’re looking for a candidate with sales and client relationship building skills, a great teamwork attitude and strong project management ability.

Job description:

  • Work closely with internal Bluesummit teams: Performance Optimization, Client Account Service and Management to grow our performance marketing business.
  • Develop ongoing revenue and profit targets connected to realistic strategies to achieve these plans.
  • Build a pipeline of clients to connect with Bluesummit’s core services.
  • Provide insight and feedback to design and develop our performance marketing services to fit key client categories and propose these services to the market. Work with execution teams to provide the most relevant and attractive service offers to clients.
  • Develop and lead a new sales team that can actively take our performance marketing services out to relevant potential clients and help demonstrate how we can offer ideal solutions to their marketing challenges.
  • Follow progress with campaign management teams to make sure our high performance and commitments are always delivered.
  • Create insightful, relevant and ultimately successful proposals to clients from campaign challenge, ideas, costings and execution plans.


  • 3 or more years experience in a Sales and Account Management role.
  • Preferable, 2+ experience in similar role in Digital Performance Marketing.
  • Experience in client relationship management in Advertising/Marketing industry.
  • Solid understanding of digital advertising practices including major platforms like Facebook, Google, Youtube and local ad networks.
  • High level of demonstrated sales skills based actual success stories achieved.
  • Excellent written and verbal presentation skills and proficiency in typical office working software (powerpoint, excel, etc).

Account Executive

Our account team are the glue that connects our amazing clients to our market leading optimization experts. You’ll follow campaigns every step of the way ensuring we continue to achieve successful outcomes for all our clients.

Job description:

  • Work with account team and independently to build new client opportunities. Identify, develop and maintain relationships with suitable potential clients..
  • Follow monthly revenue and profit targets.
  • Follow progress with campaign management team to make sure our high performance and commitments are always delivered.
  • Manage amongst teams when required to deliver on and exceed campaign KPIs.
  • Create insightful, relevant and ultimately successful proposals to clients from campaign challenge, ideas, costings and execution plans.


  • Preferable, 1+ experience in similar role in Digital Performance Marketing.
  • Experience in client relationship development in Advertising/Marketing industry.
  • Solid understanding of digital advertising practices including major platforms like Facebook, Google, Youtube and local ad networks.
  • Project Management capacity and ability to work constructively in a fast moving team environment.
  • Excellent written and verbal presentation skills and proficiency in typical office working software (powerpoint, excel, etc).

Performance Campaign Manager

Our Optimization team is where the magic happens – we constantly strive to exceed client expectations with every single campaign. Working with our team means you’re working with the best and will uphold our exceptional standards of digital marketing efficiency.

Job Description:

  • Responsible for planning, management & optimize campaigns across all digital channels: Search, Social, Display and Video.
  • Daily optimize performance towards KPIs, analyze data and market trends.
  • Set up performance tracking & utilizing research tools and analyzing databases from variety of traffic sources.
  • Deep optimization competencies on Google and Facebook Ad platforms.

Job Requirements:

  • Bachelor’s degree in Marketing, Business, Digital Media or
  • At least 1 year experience in performance marketing and campaign management.
  • Advanced optimization skills & strong understanding of digital platforms (Facebook, Google, YouTube, Zalo, Cốc Cốc,..).
  • Be proficient at analyzing data, building reporting and making strategic recommendations based on data and trends.
  • Ability to manage multiple projects and work to tight deadlines.
  • Good organizational and communication skills in Vietnamese and English.
  • Facebook Blueprint & Google Certifications is an advantage.
  • Strong desire to succeed & a pro-active approach to your work.
  • Creative problem solver, professional, honest & a good team player.

About the Blueseed Group:

Blueseed Group has grown from the leading video ad network in Vietnam into a complete digital video advertising eco-system branching across our own ad network (connecting top 300 local websites), a regional Google/Facebook performance marketing agency partner, owner of several leading publishers in the entertainment space and more. Our team is continually pushing ahead in the fast moving digital marketing space and thrives under the unique pressures of this ever evolving industry.

Why you’ll love working with the Blueseed Group:

  • Work in tandem with high energy teams across the full range of digital advertising eco-system.
  • Take charge of your own performance, we always look for and reward ability to take responsibility for your own success.
  • Working with partners from some of the biggest international global advertising companies – hands on working partnerships with South East Asia Google and Facebook Agency teams.
  • Non-stop learning both on the job and in company supported training events.
  • Competitive compensation, performance based benefits, quarterly performance incentive bonus policy, snacks provided at work and a fun and energetic work place.


Bluesummit News

Bluesummit Support CP Street Food Fest 2019

December 2, 2019


The Bluesummit team are hard at work promoting the CP Street Food Fest which will be held between the 20th and 24th of December. The event promises to be one of the most anticipated Christmas period events and will feature International Multi-cultural street food booths, a Game-zone, Selfie-zone, Cooking Show, Street Dance and Magic Shows!

Over 10,000 people will join the CP Street Food Feat which culminates in a music gala featuring Son Tung M-TP, Han Sara, Toc Tien, Suni Ha Linh, Ali Hoang Duong, Kimmese, Da LAB and MC: Ngo Kien Huy.

Bluesummit are helping to promote the event via our Performance Content Service driving awareness of the event through an aggressive Social Media push driven by key KOLs and a teaser clip alerting 16-34 year olds interested in food and festivals within 20km of HCMC target audience of the upcoming excitement. This message will be re-inforced via targeted campaign across Facebook, GDN, Youtube, Blueseed Network and more ensuring that the event becomes truly memorable for us all!

For more information check out the Facebook Page!


Bluesummit News, Industry News

Blueseed Group Win Gold at 2019 MMA Smarties Awards

November 4, 2019


Great news from the MMA Smarties Awards Gala Dinner!

Blueseed’s Bond Club campaign for Bluescope Colorbond was recognized as the Gold Award winner in the Relationship Building/CRM category. Our campaign was also singled out as one of the top campaigns in show to be presented during the MMA Impact event attended by 400 of Vietnam’s top digital marketing professionals. You can read the case study in detail in this article.

Why is the Bond Club so unique?

We knew we had a great campaign but to have it recognized like this is a thrill to say the least. The Bond Club is unique in that we built a truly substantial brand asset upon which Colorbond can drive true thought leadership and engagement whilst feeding their traditional sales team with high level Customer Relationship insights.

One of the key features of the Bond Club is it’s ability to score prospects in real time feeding Colorbond’s traditional ‘offline’ marketing approaches like industry events, direct sales consultations and more. Our online digital profile now helps identify the right prospects to focus sales efforts on helping increase the conversion rate of the overall sales process.

How is Digital Marketing Relevant to B2B Relationship Building?

Advances in data management and artificial intelligence are allowing us to move from simply reaching our target audience to truly measuring the impact and nurture prospects into qualified customers in 1 seamless pipeline.

We built an engagement platform (the Bond Club App) and utilized latest Customer Data Platform approaches to gain detailed relationship insights on each and every consumer who engaged with our platform. With these detailed and accurate customer profiles Colorbond can now bring the right marketing messages and offers to the right prospects in real time. Automating this process means they can scale their sales efforts immensely increasing their reach and relevance at all times.

Can this approach work for your company?

In short, 100% yes! What we did for the Bond Club can work in many circumstances.

Blueseed’s unique data capabilities and performance marketing leadership can do this for any client whether B2C or B2B. Depending on your brand’s positioning and consumer profile we can create meaningful ways to engage your audience and build marketing funnel insights that will help you  convert more prospects into active clients in a 100% measurable way.

Contact us today to start designing your Customer Data Platform!

Bluesummit News

Bluesummit – The A-Team at the Blueseed Group 2019 Teambuilding Trip

October 16, 2019
Blueseed Group Team members at the 2019 Team Building Amazing Race in Madagui

From the early days our team was destined to be short on numbers, but that never fazed us. With some help from the GSS (Group Shared Services) warriors we created a positive buzz throughout the journey into the first ever Amazing Race – Jungle Discovery in Madagui, South Central Vietnam on the 12th and 13th of October.

Setting out early on Saturday, October 12th, our team were looking forward to our jungle experience.

With a few team members unfortunately suffering last minute issues and illnesses preventing them from joining our squad of 11 warriors combined to be a powerful force amongst teams of closer to 20 members throughout the weekend. We embraced the Jungle Discovery challenge bringing high octane energy to succeed in each and every challenge.

Through coded riddles, multiple physical challenges, white water rapids and more our A-Team remained enthusiastic and strong. Madagui was a great location for us to escape the city and enjoy nature and it’s challenges as a united team.

The Gala provided an epic close to a HUGE Saturday of adventure and our special and unique performance was judged the winner amongst 3 other great performances.

Our beautiful tall lotto game host was a smash hit at the Gala Dinner!

We will all remember so many wonderful moments together and utilize our even stronger bonds facing upcoming challenges. It was great to share these magical experiences with the entire Blueseed Group growing closer as a result. We’ll be looking forward to increased success as a team in the next 12 months.

Blueseed Group Team members at the 2019 Team Building Amazing Race in Madagui
The full Blueseed Group were able to discover the jungle together and as a result will be even stronger going forward!
Bluesummit News

Blueseed Group’s “Bond Club” Campaign Reaches Short List for 2019 MMA Smarties Awards

October 14, 2019


Blueseed Announced on Shortlist for 2019 MMA Smarties Awards!

Update! Blueseed won GOLD at the 2019 MMA Smarties, read more about the win here!

We’re very proud to announce that our campaign for Bluescope’s brand Colorbond – The Bond Club – has reached the Short List for the  2019 MMA Smarties Awards in the Relationship Building/CRM Category AND will be presented at the MMA Impact Event on the 25th of October.

That event will be followed by the MMA Smarties Gala Awards ceremony where we’re hoping to have more good news!

View the Bond Club Campaign Case Study Clip now:

View our case study here or read on for our full Campaign Case Study entry:



Colorbond leads the Vietnamese steel supply industry in terms of product quality and reputation and their ongoing B2B marketing objective is to connect with Vietnam’s business leaders who will make investment and construction decisions on factory, commercial or real estate projects.

One of the key struggles of B2B marketing is harnessing the new world of data driven, huge scale, artificially intelligent processes due to the personal rather than mass approach required. Colorbond’s marketing vision was to utilize these new capabilities in an efficient and powerful way to continue driving their sales team’s lead generation and obviously market share.

Blueseed was contacted to create the Bond Club – a digital content hub available on demand any time to Vietnam’s business leaders. The Bond Club serves to build brand awareness within the apps user base but Colorbond wanted it to go deeper into their overall marketing process. Colorbond wanted to use the Bond Club as a key driver of their Customer Relationship Management strategy, both increasing their customer database and utilizing the latest digital marketing techniques in real time to realize which of their customers is most valuable and help to develop relationships based on these insights along the consumer journey.

Target Audience

Our target audience is as diverse as it is challenging to reach. Colorbond are aware that big scale construction projects are driven by 3 decision makers. Project specifiers, construction contractors and the project investors themselves. Specifiers and construction industry members have been possible to reach through traditional B2B channels. Investors in major projects however, are far harder to reach. The target audience was defined as management level employees working in companies in relevant key industries like garment manufacturing, food production and amongst others.We focused on 3 categories of Specifier, Contractor or Investor and rate them according to their potential value as a Colorbond customer. The campaign would still be relevant to wider audiences interested in business related topics helping to increase their brand awareness of Colorbond’s products cementing their place as an industry leader within Vietnam.

Creative Strategy

Our creative strategy is based on 2 pillars – relevant and valuable content and an integrated Customer Relationship Management process.

Content Hub – The Bond Club was created to combine relevant and premium business related content on an accessible mobile first platform. The key requirement however was to enable an end to end, click to customer CRM process combining on and off platform data to deeply drive Colorbond’s B2B process at scale. We built the Bond Club as a free registration and easy to use Android and IOS apps members can access 100 of the world’s top business books using a custom built e-reader function, view in depth articles on emerging trends in the local business sphere and watch interviews with prominent Vietnamese business leaders.

Integrated CRM  – Users register via Colorbond’s website – and then download the app to have full access to the complete content database. From this process we have been able to gain incredible insights on the – otherwise difficult to reach in person – target audience. From ad impression, email database or website visitor to full member we track and score every single visitor to the Bond Club platform.  We track email opens, site visits, registrations, app downloads, in app activity and merge it with their contact and professional data (collected during registration) and build a complete profile of every single Bond Club Member!


The Bond Club needed to have a suitable value proposition delivering real value to a challenging target audience. Business leaders are by default motivated to ignore traditional marketing messages. Our solution hinged on playing to the 1 common passion our target audience share – insightful business content – but it had to fit to their lifestyle. Our insight? The device that is now most value to all busy business people is their phone. We built the Bond Club into a mobile experience focused on great user experience and value to members. All the while growing a valuable database of potential Colorbond customers. We had to understand what this unique target audience would be interested in and choose to engage with. For sure traditional advertising or even direct marketing via email or other channels would quickly be blocked out and ignored if we used it.

The beauty of the Bond Club’s creative strategy is that it provides a valuable tool to consumers which builds brand love and awareness for the Colorbond brand but at the same time it creates a lifetime relationship with every single user from a 1 time website visitor to a regular app user. This enriched data connected to app members drives a full view of each user and enabled us to score their interest in our content and also their potential as a future Colorbond customer based on their behavior and their job title and company. We are able to assign tiered value – Silver, Gold and Diamond – to each Bond Club member based on their professional information and levels of engagement.



Overall Campaign Execution

The Blueseed Group have led data driven marketing in Vietnam over the last 2 years. Investing heavily in our in house Data Management Platform (DMP) – Rigel Data. This became the centrepiece of driving value for Bluescope from the Bond Club project. We utilized data driven process from end to end on this project. Targeting true business leaders and inviting them to join the Bond Club, measuring their engagement and potential as a Colorbond client, continuously re-engaging them and scoring the response to all content via email, search, direct, from social platforms like Linkedin or Facebook, within the app and more. We utilized Salesforce’s Pardot platform to manage and measure all emails allowing us to validate our database sourced from Colorbond’s existing client databases collected over the years of traditional B2B efforts and we scraped available 3rd party data on different industry organizations. All up we were able to target 11,695 email accounts of which over 5,000 were able to become classified Bond Club members, of these we can determine their position, company and industry and use our DMP to measure their level of engagement.

This 360 degree visibility enabled us to truly understand the value of each and every member of the Bond Club AND continue to grow Colorbond’s reputation as an industry leader and build a sustainable platform that can feed the Colorbond sales team a pipeline of hot leads for years to come.

Mobile Execution

Mobile is now the key platform for almost all personal behaviors. To have a personal brand connection we MUST utilize mobile platforms. The key factor of the Bond Club is we want members to find the body of content we’ve created as useful as possible and package it in the way that our target audience would most likely use it as their use is what delivers our CRM process value. A native IOS and Android mobile app was the obvious answer. Unique e-book reader, video player helped make the in app experience premium helping the Bond Club’s members value their experience even further. We needed a perfect mobile experience at the fingertips of our target audience – business leaders and decision makers – to ensure that they engaged with our content as heavily as possible. This engagement is what gives our CRM extra value, we learn their interests and priorities and due to the Bond Club registration maintain solid connections to their real life working status (company, role, industry) and contact details. This means from start to end we can learn about Bond Club members, build and apply segments that can bring them through the sales process from aware to consideration and eventually successful customer.




Our mission is beyond typical lead generation. We’re needed to create a real time smart lead scoring process that delivers Colorbond’s sales team actionable insights on each and every contact our campaign touches. We assigned Diamond, Gold and Silver tiers based on rules that defined the most likely potential future Colorbond customers. We now have incredible power to learn about the behaviors, companies, industries and professional positions held by each Bond Club member and build data driven approaches and measure the response at every step of the way. It’s safe to say the Bond Club and our ability to learn from it’s growing reach will enable Colorbond to keep growing the brand and growing new market share for years to come. Not only this but years of databases were able to be turned into real time data enriched profiles via Salesforce’s Pardot’s integration to our process. We were able to truly bring offline audiences online and can continue to build on this now that we have an ever growing level insight into each and every user.


We’ve succeeded in building a whole new communication approach for Bluescope’s Colorbond sales team to approach build quality leads. Armed with deep insights on every single Bond Club members professional status and personal interests Colorbond’s sales and marketing team have been able to totally shift their communications strategies from traditional highly personal B2B efforts to intelligent scalable insight driven approaches to segments within the database.

Our innovative content has bought the Colorbond brand to the forefront of Vietnam’s fast paced economic development and front of mind for high level business leaders. Having over 5,000 (and growing) members registered and learning from their online behavior via Rigel DMP continues to drive market insights into the Colorbond marketing process which will be used to ensure their product remains at the forefront of the steel construction space.

Market Impact

Phase 1 has proven our concept, we’ve successfully had 5,000 Bond Club members who we can classify, contact and realistically customize our marketing approaches to each and every member. Colorbond can now add new strategies targeting segments rather than individuals helping them to raise their market impact immeasurably. We’re already heading into Phase 2 of the Bond Club where we will continue to build on the already successful base. The beauty of the power of utilizing a DMP means we can scale the Bond Club to cover unlimited numbers of prospects in real time. Truly a game changer in the B2B marketing space. Using increased insights to bring more and more relevant members onto our app will only continue to grow the opportunities to connect with the members in new and innovative ways for years to come. In this way the Bond Club continues to deliver more and more value over time as it grows.


Digital lead generation has proven to be less than 10% of the cost of traditional personal B2B network building. It can be automated, improved via look-a-like approaches and 1 digital prospect remains active and grows in quality over time as we observe their engagement and relationship with the brand. Bluescope had realized they had no choice but to embrace the power of the digital data driven era and the mobile approach is already delivering far higher scale at lower costs. This benefit of scale and increased ROI will only increase as the Bond Club platform continues to grow!

Bluesummit News

Mitsubishi Xpander Eco Drive Challenge Promotes Efficiency Message Throughout Vietnam

May 8, 2019
Mitsubishi Xpander Eco Drive

The Mitsibushi Xpander model car has been a market success within Vietnam and beyond due to several factors:

  • The Xpander is extremely affordable for a 7 seat family car.
  • Category leading fuel efficiency make the Xpander good for the planet and owners pockets.
  • Innovative design makes the Xpander stand out on the street.
  • Safety and performance round out the package ticking all the boxes for typical family vehicle requirements.

The Mitsubishi Xpander Eco Drive Challenge

To highlight the fuel efficiency and help build awareness of the Xpander Mitsubishi are running the Mitsubishi Xpander Eco Drive Challenge. The challenge let’s contestants come to locations throughout the North, Central and Southern regions and attempt to get the ultimate fuel efficiency out of the Xpander. They test drive the vehicle for 100km recording the fuel consumption. The most efficient driver nation wide has a chance to win 150,000,000 VND!

You can see more and join the Mitsubishi Xpander Eco Drive Challenge at the campaign landing page here.

Bluesummit are helping drive leads for the event via Search, Display on GDN and Blueseed’s network, Facebook conversion and Lead Generation ads. We can help you generate leads for your next promotion too, contact us to find out more!

Bluesummit News, Google Updates, Industry News

Bluesummit Team Smash Youtube Trueview Performance Barriers

May 7, 2019

The Blueseed Group was born on leading the shift to online video advertising. Over recent year’s we’ve expanded from Vietnam’s leading Digital Video Ad Network to also cover advertising formats into international platforms including Facebook, Youtube and more.

It was in this space that Bluesummit was formed as a dedicated performance marketing agency. Upon mention of performance marketing thoughts often drift to direct response advertising. Cost Per Lead(CPL), Cost Per Sale(CPS), Cost Per Conversion metrics sit top of mind. These traditional response based campaigns are key Bluesummit services however Performance and Brand Awareness Marketing now clearly overlap.

Brand Awareness Has Shifted Towards Performance

The focus of branding has moved increasingly towards ensuring the right target audience are reached and that an actual response. This can be brand consideration or purchase intent must be measured, proven and achieved. Changing the basis of Brand Awareness Marketing like this is causing rapid development in online digital video advertising. Blueseed Ad Network has lead the local publisher’s evolution in this space and continues to do so. At the same time both Facebook and Youtube are pushing this space on a global stage and obviously that carries through into the Vietnam market.

Bluesummit Leads Youtube Trueview Brand Awareness Performance

In the past 12 months Bluesummit emerged as a leader in Video Brand Awareness advertising on the Youtube and Facebook platforms.

Here’s some of the key factors driving Bluesummit’s incredible Brand Awareness Performance Marketing Growth:

  • Team – Our award winning performance marketing team are the best trained campaign management experts in the market. Our Premier Partnership with Google and ongoing internal training means our team are always at the cutting edge of all forms of performance!
  • Scale – We’ve delivered more than 480m TrueView video views in the last 12 months (until April 30th 2019)! Up more than 266% from the 12 months prior and an average of 7.5 30 second video views to EVERY ONE of the 64m Vietnamese online population. With that scale our team can handle even the largest campaigns in the market.
  • Clients – We work with the biggest and best clients in the market. That means we keep learning and can apply this experience and benchmarks to delivering amazing performance to clients across all industries from FMCG clients like THP Group, Trung Nguyen, Lotte Group, Long Thanh Milk, Ritter Chocolate to brands like Mitsibushi, Techcombank, VPBank, Apax English and more.
  • Processes – Digital advertising is complex and managing campaigns across targeting factors like demographic, geographic, content, brand safety and more takes experience and clear processes. We have built solid campaign strategy and management structures that deliver precise results every time.
  • Efficiency – We have proven over and over again that we can achieve the best results at far more efficient costs than competitors and it shows in how fast we’re able to keep growing our client base and scale.

It’s not just Trueview, our team have achieved similar astonishing results in Bumper (CPM), GDN (CPM and CPC) and Facebook video campaigns.

Are you ready to take your next branding campaign to a whole new level? Talk to our team and find out how we can not just increase your campaign performance but save you money!

Bluesummit team at Google Premier Partner's Awards event 2018
The Bluesummit Team celebrating at the 2018 Google Premier Partners Awards Event!
Bluesummit News

Business Leader’s Flock to the Bond Club

April 7, 2019

Bluesummit and the Blueseed Group are very proud to be co-operating with market leading steel manufacturer Colorbond on an innovative new marketing initiative – the Bond Club.

What is the Bond Club? It’s a combination of business based eBooks, CEO talks and Bond Magazine articles which gives Vietnam’s business leaders – also Colorbond’s potential client base – access to previously hard to access top quality content.

Bond Club Bluesummit Performance Marketing Campaign
A screenshot from the Bond Club app – available on Android and Apple stores – provides the best and most convenient user experience for busy business people.


Bluesummit and other member companies of the Blueseed Group are currently helping to promote the Bond Club to hard to target high level Vietnamese corporate executives. We’re also creating a data driven lead nurturing process to identify the highest potential clients likely to have a need for Colorbond products in their future projects.

To see for yourself head to

To find out about creating a unique solution to connect to your target audience contact our team!


Bluesummit News


January 24, 2019
Blueseed Group Company Trip

Late in 2018 the Blueseed Group (of which Bluesummit is a part) held its 5th Anniversary teambuilding trip to Phan Rang in Ninh Thuan Province. Dubbed ‘the Winter Soldier’s Journey’ due to Blueseed’s birth in the winter of 2014 the event celebrated our team successes from the beginning until now and the huge potential of the future. 2019 is a momentus occaision for the Blueseed group as the company expands into 4 unique business areas – Blueseed Advertising Network and Ad Tech, Bluesummit Digital Performance Marketing, Blueseed Digital Media full service digital planning and execution agency service and Inspirato Content and Social marketing agency – placing Blueseed in an amazing position to fulfil the needs of clients in our fast moving digital age.

The Blueseed team are a typically young and energetic group, they embraced events like trekking and rafting with the enthusiasm that has driven the companies growth so far.

Event’s like this are crucial in growing personal bonds between our team members and enhancing our understanding and co-operation between team members. This trip was extremely successful in helping our team and each other reach our goals. We returned eager to face the upcoming challenges and continue to achieve great success together!

Blueseed Group Company Trip

This trip enabled our entire family to have not just an amazing and memorable time but to refresh both mind and body and prepare to move forward with even higher energy to keep achieving our onging goals in the coming year!

This video highlights some of the the incredible experiences the Blueseed Group family shared: