Category: Bluesummit News

Bluesummit News, Google Updates

Bluesummit Team Reach Finals of Google Premier Partner Awards for Search Innovation

December 3, 2018
Bluesummit team on stage at Google Premier Partner's Awards Event 2018.

 
Bluesummit have been announced as a finalist in 2018’s Google Premier Partner Awards for Search Innovation. As a newly formed business unit within the wider Blueseed Group, Bluesummit are ecstatic to add this to our growing list of client success stories.  The Blueseed Group have had a dedicated team offering services on the Google Ads (and others) platform since 2016. We became a Premier Partner in 2017 so it’s fantastic to keep the upwards trajectory going in 2018. There’s plenty more developments to come in 2019 in our new performance marketing dedicated identity!

Bluesummit announced finalists at Google Premier Partners Awards Event
Bluesummit – Blueseed Group’s newly formed Performance Marketing Department – are thrilled to be recognized for our success in Search Innovation in 2018. Our team are primed to continue at an even higher level in 2019!

Our winning campaign

…was focused on smart lead generation based on great search practices and carefully planned strategy. Our client was looking to gain leads across a broad range of locations and our campaign was managed at a location level to cater to this smoothly. Sky high quality scores drove campaign performance achieving huge click through rates (almost 13%) and conversion rates(over 5% click to lead). These rates more than double vertical averages and drove the campaign above and beyond client KPIs.

 

Google Premier Partners Award Finalist trophy

The Google Premier Partner Event 2018…

was a thrill for our team and a reward for our hard work throughout this year. It was great to be recognized amongst other Premier Partner agencies and hear about what’s in store from Google’s ever expanding advertising platform, most notably the conversion of search from typed to voice… but more on that later!

 

Bluesummit team at Google Premier Partner's Awards event 2018
Our team in attendance were thrilled with the result and also to be a part of the Premier Parntership program with Google.

Bluesummit’s Google Premier Partnership

Our team have enjoyed a close and successful 2018 partnership with Google undertaking extensive and valueable training. Our clients have also benefited as we work closely on strategy and optimization  whilst growing our range of services and value we deliver. In 2019 we will be taking this further. Looking to grow your business in 2019? Contact us and discover how we can help!

Bluesummit News

Blueseed Group Introduces Bluesummit – Dedicated Performance Marketing Business Unit

November 21, 2018

The Blueseed Group is continuing its mission to provide the best digital marketing services on the market. This mission involves keeping our services ahead of the ever changing trends in digital advertising. Through a busy 5 year life Blueseed has grown from the leading Video Ad Network in the market into a local leader in ad tech. Inspirato a leading content production and management sister company was also launched and subsidiary companies like Flix (Smart TV App) Pose (Leading Modern Women’s Lifestyle Website), Chia Se Nhac (Top Music Listening Website) have been built or acquired.

Blueseed Group Map of Digital Marketing Services in 2018

Throughout this evolution our core services have continued to expand. We no-longer simply provide in or out stream video campaigns offering a full range of performance marketing (cost per result), media planning, media booking, multi platform campaign management, website development and management, data analytics services to name a few.

In 2018 we have recognized the diversity of our business and shifted towards a model where dedicated business units focus on their specializations. Under this new structure the company will operate in 4 distinct business areas. Our services will become more specialized and easier for clients to relate to. Of course our dedication to providing the very best service on the market isn’t going anywhere! The Blueseed Group Business units will now be structured as follows:

Blueseed Group of Companies Complete Digital Marketing Services

Blueseed Digital – Remains our core local ad network focused on utilizing our Ad Tech platform to connect Vietmam’s leading publishers focusing on Programmatic Media Buying & Selling and our in house built DMP and SSP.

Bluesummit Performance Marketing – Offer a complete performance service provider covering everything from brand awareness through to final conversion. Bluesummit team are fully accredited speciallist’s on Google Search, Google Shopping, Youtube, GDN, Facebook, Bing Search marketing and more.

Bluesummit Media – Provides an end to end media planning, buying and campaign execution management service.

Inspirato Media – Supply the leading Content Creation and Development, Content Distribution and Social Media Management.

Whilst our structure has been optimized our dedication to customer’s hasn’t changed. Contact our team to discuss your upcoming campaign needs whatever they may be and the BlueSeed Group will provide the perfect solution!