Apax Leaders Happy Summer


APAX are a fast growing and expanding competitor in the English Language Studies industry in Vietnam. With rapid expansion through big cities and regional areas APAX contacted Bluesummit to help build a campaign that could continue building the brand’s awareness while driving new perspective student enquiries.



Planning & Insights

Conversion Optimization

Brand Awareness



→ Built Google Partners Award nominated search campaign focused on tightly targeted ad groups

→  Search CTR of 12.9% and lead conversion rate of 5.28% – double ELS vertical average in the Vietnam Market.

→ Achieved over 200k clicks to APAX landing page as client wanted to maintain overall brand positioning alongside lead generation campaign.