CP Street Food Festival


Blueseed Group Create Online Buzz Leading to Great Crowds at the First Ever CP Street Food Festival

How can you create a first time event and capture the passion and attention of millennials? We did it and brought over 50,000 visitors to the first ever CP Street Food Festival in District 7, HCMC.

You have to combine their passions and then capture their attention right where they spend their time! We built a complete online awareness blitz to generate an awareness buzz and intent around the first ever CP Street Food Fest.

Inspirato – Blueseed Group’s social and content agency – build up the event’s Facebook fan page with 67 attractive page posts and amplified the buzz via the hottest food and music related KOLs and communities.

Bluesummit turned this buzz into intent using the places millenials spend most of their time online – Youtube and display ads and 41 PR articles on the hottest Vietnamese websites.


→ Performance Content
→ Brand Awareness

→ Over 50,000 Event Attendees across 5 days.
→ Over 7 million reached and 5 million 3+ second views on the → Facebook page.