Otto – the increasingly popular on the go bread snack brand – wanted to grow their awareness towards the end of 2019. We designed a campaign to reach out to and engage their young, urban student and first job target audience. We embraced the platforms that this audience now lives on and created incredible content to drive real brand lifting performance.
Influencers make all the difference in this audience so we partnered with 5 of the most popular KOLs on Facebook and Tik Tok, top fan pages and communities. All up we got over 5.5m views and 200k engagements.
We built an engaging social media content base containing 25 engaging and exciting posts surrounding the brand and connecting to hot daily life issues like the SEA Games. Several mini games created stand out social experiences including our Otto TVC song dance contest. Our leading entrant grabbed over 2 million views!
We reinforced the message with a media strategy across Youtube, Facebook and leading websites on the Blueseed Ad Network delivering impact and building the Otto brand as a great daily snack in increasingly busy lives.