Yolo is VPBank’s youth focused online banking app. Combining payments, e-banking and entertainment VPBank are aggressively working to attract the next generation of bankers.
Bluesummit helped YOLO drive new users from app install to active users with a focused 2 month period. We utilized several key app install channels to maximize results including Google, Facebook, affiliate networks and incentivized in-app promotion channels.
Appsflyer was used to track and optimize in app engagement allowing us to deliver a high number of installs but ensure the maximum number became active YOLO users.
Planning & Insights
- 42,000 App Installs in 2 months
Up to 75% Active Users from paid channels